IKEA | Home Furnishing Ideas
IKEA is Sweden based home furnishing brand, it has more than 400 outlets all over the world. Six years after Swedish furniture maker IKEA got FDI green light to set up shop in India, it has opened its first store in Hyderabad. Located at Hyderabad’s tech hub Hitech City, the store is 4,00,000 square feet large and is spread over 13 acres of land. The store remain open from 10 am to 11 pm all the days of the week.
It has a huge product range including utensils, pots, home and office furniture, boxes, toys, curtains, chandeliers, ornamental plants, decoration items etc. IKEA Hyderabad store has a range of 7,500 products, spread across two large floors. There are 500 viable products promoting feasible life at home and all textiles made from 100% cotton, while all lights are 100% LED.
As part of India’s FDI norms, 20% of products sold should be locally culled, while 1,000 products are contrived in India. The company is escorting its classic IKEA range along with a small percentage of locally admissible products for the Indian market like spice boxes, pressure cookers, tawas, idli makers, rice cooker, colourful sheets and mattresses made with coconut fibre and wool etc.
IKEA has been sourcing from India for its global stores for more than thirty years. For the price sensitive people of India they have even planed for price sensitivity, items starting at as low as Rs 15, IKEA’s Hyderabad store has 1,000 products priced below Rs 200. IKEA has also partnered with UrbanClap for furniture assembly service as they sell their products in dismanteled form.
After the first store in Hyderabad, IKEA will catapult its online presence, store and touch points in Mumbai in 2019. This will be followed by Bengaluru and Gurugram in the following years. In the next point of enlargement, it will move to other cities like Ahmedabad, Surat, Pune, Chennai and Kolkata with a multichannel.
By 2025, it is looking at more than 25 touchpoints across various cities of India, including new target places like Ahmedabad, Surat, Pune, Chennai, Kolkata. It has also accomplished four land sites in first-priority markets like Telangana, Maharashtra, Karnataka Delhi-NCR and continues to look for suitable sites in different cities. Its plan is to open retail stores in more than 40 cities across the country.
So it was a very good experience being at the place which is full of furnishing items, I have got so many ideas for my home decoration that I don’t need any interior designers for the same. I have even uploaded a detailed video regarding the same on Youtube, kindly check the embedded video regarding this. I request you all to subscribe to our channel and assist us for such uploads in the future.
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